OutdoorThe first stage of the Mandalay project focused on the 'hidden story' and 'away from the everyday'. This image and the line 'For a life less ordinary' proved very successful and was unlike anything else in the land development market. -
OutdoorThe first stage of the Mandalay project focused on the 'hidden story' and 'away from the everyday'. This image and the line 'For a life less ordinary' proved very successful and was unlike anything else in the land development market. -
Press – Stage 1Starship created press ads in local Leader newspapers for the launch of Stage 1 at Mandalay. - - -
Outdoor--
Press – Stage 2The second stage of the Mandalay creative focused on the community hub of Club Mandalay. The tranquil pool image and the line 'Immerse Yourself' proved very successful with all land releases during this stage selling out in record time. - -
Stage Plan BrochurewareUsing our existing creative we needed to roll out print collateral for each stage. Starship took complicated engineering plans and designed clear and understandable stage plans for the consumer. -
WebsiteStarship integrated new creative with the existing website and in conjunction ran banner ads on leading real estate websites. -