Patons Chocolates

These yummy little snack bars were perfect for the Duty Free environment. Their bright colours and flavours packed a punch which inspired the line ‘In Flight Entertainment’ and ran through the major trade magazines. -

Our praline souvenir packaging covered so many destinations we decided to make them look like artwork, something you would hang on your wall. ‘Not just souvenir’s...Masterpieces’ was our theme for Paton’s re-launch at the Cannes trade show. -

We were asked to design a template for the praline range that could roll out across several destinations and show the country in a powerful way. With three options, research showed that our use of bold colours, hero image and silhouette was a simple but effective and premium execution. Orders rolled in from over 20 countries. -

We were asked to design a souvenir range for koala shaped chocolates. With several possibilities in mind we took it to research in Australia and Hong Kong which revealed a need to produce both a life like and cartoon version of the packaging. So we did both, and they are one of Paton’s best sellers. -

We wanted to give the Paton’s trade show display more  appetite appeal and give it a cleaner and more modern feel. We took stunning photography of the chocolate macadamia praline and used our ‘Not just souvenir’s...Masterpieces’ theme showcasing the packaging. -