Why do companies structure brands in certain ways? They do it for consistency – you can grow a brand much faster if everything is co-ordinated. They do it to keep costs down – there’s often less overall money spent on marketing one main brand rather than four or five different brands. And they do it for political, moneymaking reasons.
Posts Tagged ‘brand architecture’
You can Never Combine Pears and Fish…
May 23, 2008
by alienateblog