Posts Tagged ‘branding’

And Nobody Likes You, Either

April 01, 2011 by
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As a member of the most miss-understood, maligned profession in the world, here’s something to make you even more convinced you chose the wrong job. There you are, bag in hand, shoes hurting, dress too tight, sliding up just that little bit more than you would ever want. Tiniest beads of moisture forming on your [...]

Brand Your Land

September 30, 2010 by
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The following discussion is about how to build a brand for big property development. What to do, when, and why.

Brand the Globe

September 16, 2010 by
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Why can’t I get tennis balls in purple and orange? Why can’t I get a telco who’ll ring up and say “Geoffrey, your broadband data contract is full for this month – instead of it slowing you down, why don’t I swipe your card for another 30 bucks?”

Brand Positioning – The dilemma of the $10 Hooker

March 31, 2003 by
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What makes one product or service appeal to large numbers of people and another, which could be an equal, fail miserably? It’s about what people think of your brand…