As a member of the most miss-understood, maligned profession in the world, here’s something to make you even more convinced you chose the wrong job. There you are, bag in hand, shoes hurting, dress too tight, sliding up just that little bit more than you would ever want. Tiniest beads of moisture forming on your [...]
Posts Tagged ‘branding’
The following discussion is about how to build a brand for big property development. What to do, when, and why.
Why can’t I get tennis balls in purple and orange? Why can’t I get a telco who’ll ring up and say “Geoffrey, your broadband data contract is full for this month – instead of it slowing you down, why don’t I swipe your card for another 30 bucks?”
What makes one product or service appeal to large numbers of people and another, which could be an equal, fail miserably? It’s about what people think of your brand…