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Is the more thing important with your marketing budgets? How important? Why do we need more money for marketing? Because it’s not a matter of being greedy. Money for marketing works like fuel in the truck of life. Money drives the marketing machine and the marketing machine drives the rest of the business. ‘Give us more’ should be stamped on our foreheads along with ‘trackable results’ and ‘accountability’. Frankly, why worry about accountability if you’re not going to reward success with more money spent on that campaign?

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I’m not actually trying to save you total money here, although you may save a few dollars, could even save 50%. What I’m really pushing for is focus on best use of money. In most cases it’s way more important for you to get a much higher return on your advertising dollar than to simply shave the dollars in your care.

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The economy and it’s ups and downs are cyclical – they ebb and flow like the tides. It’s no big deal, and nothing to be scared about. But the lessons are there for everyone to see if they just want to listen. Spend and attack and ye shall reap great rewards. The economy and it’s ups and downs are cyclical – they ebb and flow like the tides. It’s no big deal, and nothing to be scared about. But the lessons are there for everyone to see if they just want to listen. Spend and attack and ye shall reap great rewards. Sears stole the market from Wards during WW11. Revlon gained share from Avon during the 1970’s recession. Taco Bell and Pizza Hut stole share from Maccas during the 1990-91 recession. The list is endless of those who have benefited from a recession and invariably it’s not the main player, it’s the challenger brands who have the brains/desire to take the opportunity.