Marketing is a profession you go into because you want to do something interesting and you can be creative and commercial at the same time. It’s still that way with many great companies out there. The Google’s, the Virgin’s, the Bank West’s, the i-Select’s. But with a lot of others, it’s getting to be a career built on the dumbest, lowest common denominator and nasty, de-humanising rules that are imposed upon us by the faceless dweebs in HR, Accounts and Logistics. Everyone is making up rules.