We in marketing land in Australia are at a major cross-roads. We are losing contact with our customer base. They are seeing (you tube) videos, watching TV shows, hearing radio announcers, speaking with people on the street or at the shopping center and their language is one direction. Then the punter turns on the box or hears ads on the radio, and the marketers making those ads are talking another language completely.
Posts Tagged ‘digital’
Two and a Half Times more Fun
September 17, 2009
by alienateblog
Do Your Own Eye Surgery
March 10, 2009
by alienateblog
Marketers are embracing the digital world because we are much more likely to benefit from it than almost any other profession. To us marketers the digitisation of modern life allows us to be proven relevant, to be proven potent, to be proven absolutely essential.