My enemy of the month. Bleeding disclaimers. ‘What’s wrong with disclaimers?’ I hear your in-house corporate lawyer say over her morning cup of Chai Tea? “They are designed to ensure those evil marketing people don’t go off making promises our operations and manufacturing departments cannot fulfill. Disclaimers allow us to be forthright with the public – we must meet the letter of the law and if we don’t supply batteries, or if this competition is not legal in South Australia or if we’re not actually going to make you look younger, sexier, then we should not claim that in an ad.” She goes back to her Chai Tea.