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I’m in Toorak. At a fiftieth birthday. It’s a black tie affair organised by three women who went to school together, who have decided to combine all the effort and the costs of the thing into one big party. I’m the only person in a cravat, a-la-Matt Preston, cause I went to lunch a couple [...]

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As a member of the most miss-understood, maligned profession in the world, here’s something to make you even more convinced you chose the wrong job. There you are, bag in hand, shoes hurting, dress too tight, sliding up just that little bit more than you would ever want. Tiniest beads of moisture forming on your [...]

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Marketing is a profession you go into because you want to do something interesting and you can be creative and commercial at the same time. It’s still that way with many great companies out there. The Google’s, the Virgin’s, the Bank West’s, the i-Select’s. But with a lot of others, it’s getting to be a career built on the dumbest, lowest common denominator and nasty, de-humanising rules that are imposed upon us by the faceless dweebs in HR, Accounts and Logistics. Everyone is making up rules.

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You can’t run a great company without having a great culture. Where companies fail it’s most often because their culture is out of alignment with their customer base, their business environment or their legal framework…