The following discussion is about how to build a brand for big property development. What to do, when, and why.
Posts Tagged ‘market segmentation’
Brand Your Land
September 30, 2010
by alienateblog
Psychographics
December 15, 2009
by alienateblog
The real headache for marketers who want to be able to neatly slot punters into easily hit demographics, isn’t always possible. Humans ain’t like that, and that, in a nutshell, is what makes our career so interesting and so frustrating at the same time.

