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The following discussion is about how to build a brand for big property development. What to do, when, and why.

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Does marketing as a term remotely define what we do? And if we are competent marketers, what should we really call ourselves anyway? What’s better than ‘Marketer’? Is there anything? Does the public sit up and take notice when we call ourselves marketers? (They think we are shoe salesmen) Do we need a new title?