Posts Tagged ‘professionalism in marketing’

The Science of Marketing- Accuracy is Important

October 16, 2013 by
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I’m at a restaurant, not an unusual situation. I’m with an old mate who has been running an (opposing) ad agency for many years. He’s had his usual 3 or 4 beers before getting here, and he’s now had two reds in quick succession. It’s just 1pm and we’re waiting to order.   A waitress [...]

The Dos and Don’ts of Networking for Advertising and Marketing People

October 16, 2013 by
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A Guide to Non-Toxic Networking – It’s hot. The car’s air-con is struggling to fight back the strong northerly wind. I’m late. I hate being late. I always feel useless when I’m late. I hurry to find a park, march the couple of hundred metres fast enough to be covered in sweat. I wipe my [...]

Copywriting – The Top Ten Clichés and Why You Should Avoid Them

October 16, 2013 by
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Advertising Clichees – We’ve all seen them plenty of times. Frankly, once is too many. Copy clichés are more likely to put off prospective customers than convince them to buy your product or service. If your advertising copywriter comes up with them, find another advertising copywriter. Here are the worst offenders in the UK – [...]

How private labels are affecting markets and advertising plans

October 16, 2013 by
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I Love Coles, BUT… FUCK    FUCK    FUCK    FUCK. This is coming from the next aisle. You could be forgiven for thinking it was a couple of iced-up hip-hop dudes from the western suburbs, all baggy pants and 50 cent attitude. You might imagine it’s a 3 year old trying to tell Mummy he can see [...]

Brand Your Land

September 30, 2010 by
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The following discussion is about how to build a brand for big property development. What to do, when, and why.

What’s in a name? – How to Name a Brand

March 19, 2010 by
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Does marketing as a term remotely define what we do? And if we are competent marketers, what should we really call ourselves anyway? What’s better than ‘Marketer’? Is there anything? Does the public sit up and take notice when we call ourselves marketers? (They think we are shoe salesmen) Do we need a new title?