To get more recognition for my work
To get a better grip on media, especially social
To engage with my customers more
To increase brand power and sales
To track & explain more
To over-deliver
To be less inclined to box and judge people
To raise my pay
To further my career
To loose 5 kilos
To get more sleep
To be nicer at home
(Yes, I know there’s twelve here, that’s the point – over deliver.)