Happy Back to the Future Day! Here’s an ad from Toyota. Via Adweek:
In the seminal 1989 film Back to the Future II, Marty McFly and Doc Brown take a trip from the 1980s to the future date of Oct. 21, 2015. They travel in a junky DeLorean that Doc Brown, played by Christopher Lloyd, rigs to be powered by fuel cell technology. Now, Toyota has a variation of the hydrogen fuel cell technology the film predicted. It powers the new Mirai model, and the automaker reunited Michael J. Fox and Christopher Lloyd to promote it.
Toyota wasn’t the only company that tried to capitalise on Back to the Future Day. Product Placement was everywhere, from Nike’s Self Lacing Shoes (reminiscent of Marty’s shoes in the film) which are actually commercially available now to a select few, Ford’s (fictional) flux capacitor, and Pepsi, which came out with a svelte version of its bottle just for the day (costing an incredible $20.15, what even… future inflation?). Universal put out a mock ad about a hoverboard, rubbing salt into the wounds of those people who are still hoping for a functional one that doesn’t explode. And of course, Lyft offered rides to New Yorkers in DeLoreans, in partnership with Verizon.