Starship has developed a major household recycling program for Sustainability Victoria aimed at improving household recycling behaviour across Melbourne. Involving a partnership of all 30 metropolitan councils, this education initiative launched via metro television on Sunday the 20th of May.
Supported by online, radio, press, and print, this behaviour change strategy aims to encourage people to recycle better through simple, positive messaging and to establish trust in the system via education on the right way to recycle.
About Sustainability Victoria
Their objective is to “Facilitate and promote environmental sustainability in the use of resources”, supporting Victorians in becoming more sustainable at home and at work, looking to improve the way Victoria uses and manages its resources and takes action on climate change. It provides guidance on a range of topics, including waste disposal, recycling and energy. From their website:
Sustainability Victoria’s statutory objective is to facilitate and promote environmental sustainability in the use of resources. Established under the Sustainability Victoria Act 2005, SV is a statutory authority with a board appointed by the Minister for Environment and Climate Change.
SV has obligations under the Environment Protection Act 1970 for statewide waste management strategy and planning, as well as managing the Sustainability Fund.