Animals are voiced by kids, in this bottled water ad. Cutevertising at its best.
Want more? Here are some of our favourites in the genre:
1. Budweiser Puppy Ad
Because horses. And puppies. Winning combo.
2. Dear Kitten, by Friskies
This insanely viral ad series has been a huge hit for Friskies.
3. Volkswagen: The Force
And finally, our favourite of the lot, Volkswagen’s ad about a very little Darth Vader. More on using cute animals in ads:
The most successful ads featuring animals have become ingrained in the national psyche. The old English sheepdog introduced by FCB in 1961 for Dulux became so fondly regarded that people still often refer to the breed as “Dulux dogs”. JWT’s Andrex puppies are still going strong after 42 years, while the VCCP meerkat, Aleksandr Orlov, is credited with boosting Comparethemarket.com’s market share by 76 per cent within a year of his 2009 debut.
Nevertheless, animals are no panacea, as Cadbury found in 2005 when it unveiled “your happiness loves Cadbury” by Publicis. Using animals as metaphors for human happiness, the campaign had to be scrapped as consumers couldn’t understand it. […]
“Of course using cute animals in ads is an easy fix – which is why we shouldn’t shy away from using them. You only have to see the number of YouTube videos featuring cats and dogs to understand people’s endless fascination with them,” [said Craig Mawdsley, joint chief strategy officer, Abbott Mead Vickers BBDO]