If you didn’t like the new Sonic the Hedgehog live action trailer, check out this hilariously surreal animation that’s gone viral on the internet.
Archive for ‘We love’
Thistles and Thorns is a fairytale about the adventures of a young girl called Assata trying to bring magic back to the Garden of Sisterhood.
Power is Power is a tie in single by SZA, The Weeknd, and Travis Scott about everyone’s favourite tv show, Game of Thrones. Via io9:
The only thing Game of Thrones’ last season was lacking was, let’s be real, a great tie-in album, and now it’s got one. For the Throne, out now, is an album full of songs inspired by Game of Thrones, and now the lead single has a stylish music video.
“Power Is Power,” by SZA, The Weeknd, and Travis Scott, is an emotive, immediately catchy song about the competition for the throne. It captures a bit of the same vibe as “Pray For Me” off of the Black Panther album, and it captures a similar sort of fantastical grandeur.
Life and Love in Advertising as told through a series of ads is a short film by director Ben Callner, whose Superbowl spot Goat 4 Sale was highly regarded. Via Adweek:
What happens when you successfully crash the Super Bowl? For 10 years, Doritos offered aspiring commercial directors the chance at Big Game ad glory, with tens of thousands applying for one of the brand’s Super Bowl ad slots.
Ben Callner was one of the chosen few from Crash the Super Bowl, and his spot “Goat 4 Sale” (which you can revisit below) ended up being one of 2013’s top-ranked spots in polls like the USA Today Ad Meter.
The ad’s success did usher in a strong career for the Callner Brothers—Ben and producer sibling Adam—but it also locked in a reputation for them as slapstick comedy creators.
“After the Doritos ad, I was the goat guy for a year,” Ben Callner says. “A lot of comedy directors, you start to get pigeon-holed and put in a box.
Jeff Bridges is an actual bridge in this strange if funny Amstel ad, which was created by Adam & Eve/DDB for the Heineken-owned beer company. Via B&T:
In a role he was born to play, actor Jeff Bridges has been turned into an actual bridge for Heineken-owned beer brand Amstel’s latest ad campaign.
The strange but humorous spot, “Bridges on bridges”, was created by Adam & Eve/DDB and features a larger than life version of Bridges quite literally bridged in an Amsterdam canal, acting as a path for pedestrians and cyclists.
As the actor reaches to pick up a huge pint of Amstel, he muses on how bridges can bring people together: “Amsterdam. The ‘dam. A city where togetherness is king. And why do you think that is? Bridges, man. And I should know because, well, I’m Jeff Bridges.” He continues: “You see, a bridge is not just a physical structure that connects two places – they allow people to come together, find common ground and literally bridge their differences. They’re powerful things, man. So, from the city of bridges, here’s to togetherness.”
The ad will debut on TV across the UK and Europe and will also run in cinemas and on video-on-demand and digital platforms.
Amstel is also planning a PR campaign based on the role pubs play in bringing people together in the UK.
Heineken brand director Nic Casby said: “We really wanted a campaign that would get the brand talked about.
“With Amsterdam, the brand’s home city, having plenty of famous cultural connotations, the initial discussions with the agency were about which of these could work to create something brave and culturally relevant.”
If you’re wondering why Jeff Bridges + beer feels familiar, yeah, the Dude was recently in a Stella ad.
Amstel is a Dutch brewery that was founded in 1870 on the Mauritskade in Amsterdam, Netherlands. It was taken over in 1968 by Heineken. After the brewing plant closed in 1982, production moved to the main Heineken plant at Zoeterwoude. Interested in discussing beer campaigns like this one? You can reach us here.