Task
Starship was engaged to build the A&G Lamattina brand and create a demand for celery.
Challenges
Lamattina had little brand awareness and celery was a ‘forgotten’ vegetable.
Roadmap
Starting with a new website and updated packaging, Starship developed an online strategy that included the development of content and competitions to build trust in the brand and to educate people in a connective way about celery.
Skill sets
Brand and communication strategy and budgets
Project management
Art Direction
Packaging design
Illustration
Copywriting
User Experience (UX)
Information Architecture (IA)
SEM and SEO strategy
User Interface Design
Front-End Development
Content development, management, and creative execution
Results
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