Create a new brand to launch TIC’s offering. TIC is the brainchild of ex-Telco insiders who consult on ways to streamline and improve anyone’s existing telco services, particularly with regards to the advent of the NBN network in Australia.
We created a contemporary brand that highlighted TIC’s experience in the Telco industry by using visual cues from antique phone designs interspersed with modern typefaces and icon navigation. To launch their strive we developed an electronic direct mail campaign each delivery highlighted a different
Brand development / including visual language
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