Starship was asked to create a brand identity and language for Zilch Acne, a startup in the skincare market. This unique, very effective all-natural product is a formula by Dr. Vivian Tam that combines modern and traditional Chinese medicinal principles to combat stubborn adult acne.
The brand had to be created on a tight turnaround and appeal to a sophisticated, educated market. It had to look elegant, modern, and yet contain brand elements that hint at its origin. Most of all, it had to look like it belongs on the bathroom shelf with other trustworthy skincare products.
Starship created a marketing strategy that used a minimal approach to the brand language and packaging highlighted with stark teal and blue colours that stand out against the competition. We wanted to avoid fear-based marketing and focus on creating a positive, inclusive message, look and feel. Heavily focused on making the ingredients and formulae the ‘hero’ of the brand, the overarching strategy seeks not only to introduce the product elements, but also educate and encourage a healthy lifestyle among its core target audience. Zilch has since been launched into the Australian market and can be purchased through its online store. But be quick, it sells out all the time.
Start-up advice, brand strategy, and ongoing marketing advice
Naming / copywriting
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