Recent Starship Articles

Blockchain and the Future of Marketing

By siteadmin | April 13, 2022 | 0 Comments

Unless you’re already “in the know”, you might think of blockchain technology as something new, some sort of scam, or something to do with cryptocurrency. In fact, blockchain concepts have been around since 1982, when cryptographer David Chaum first proposed the concept in a dissertation. The modern decentralised blockchain as we know it was popularised […]

What’s new in 2022?

By siteadmin | December 6, 2021 | 0 Comments

How is 2022 nearly here? Maybe it’s work from home compressing all our weeks into a singular time loop, but I was surprised to head into the city recently and realise that Myer had put up their Christmas decor. Is it really December already? Time seems to be compressing further and further… it feels like […]

Influencer Marketing

By siteadmin | May 4, 2021 | 0 Comments

“Do you want to be famous?” was the casting call used by the new HBO documentary, Fake Famous, luring young people into a new reality TV show aimed at creating a new influencer. Fake Famous is directed and narrated by tech journalist and Vanity Fair correspondent Nick Bilton. The title of the documentary clues viewers […]

Brand Names Have Power

By siteadmin | February 8, 2021 | 0 Comments

Earlier this year, Heinz asked people to ‘draw ketchup’, by giving them pieces of paper and a tin of coloured pencils. Most people, they claim, drew Heinz bottles. I’m surprised that nobody drew bloody red puddles, but to be fair, had I been told to draw ketchup, I’d likely have drawn a Heinz bottle too. […]

Brand Evolution or a Rebrand?

By siteadmin | January 14, 2021 | 0 Comments

Photo: AFP As I write this article, the Cleveland Indians, an American professional baseball team, has become the second major American team to drop a racist nickname. This follows the Washington Football Team, which was previously known as the Redskins. Cleveland had already phased out logos and imagery of its cartoon mascot, Chief Wahoo, after […]

Things We Like

SOCIAL MEDIA MARKETING

SOCIAL MEDIA MARKETING – The amazing power of Ants I’m staring up at a blue sky. Something moves at the edge of my vision. I think I’m seeing shadows, but no matter which way I tilt my head, it just moves in a determined direction, one way along the edge of my line of vision. […]

EXTENDED GUIDE TO BUYING TELEVISION AIRTIME

EXTENDED GUIDE TO BUYING TELEVISION AIRTIME Following up last month’s article about ‘What to look for in Creative for TV’, and after some weeks of Xmas spirit, I turn my unfocused eyes to the really tricky bit about using TV. The bit you can’t fathom or explain. The price of TV ads. And how they […]

BUYING TELEVISION TIME

BUYING TELEVISION TIME – The Big Scream It’s about 7.30 pm. I’m driving home after a couple of quiet drinks with my mate Paul and his mate Peter and I wonder how to start this article. I’m not concentrating, but then, do I ever? It’s raining a light drizzle. The road is slippery. The tram […]

LOCAL PAPER ADVERTISING

This was written back when there were still lots of local papers. There are less big ones now, but I do notice lots of ltttle cute ones popping up as a sort of backlash against the rise of global social media. GOING DOWN TO THE LOCAL It’s a Tuesday night at Graeme’s. I’ve got a […]

BUYING RADIO TIME – Play it again, Gavin

This was written about that media that just wont die, Radio, for, and about the people whho also wont die. Radio jerks. Whether they are the patronising leftie socialists on the ABC, or the ‘funny’ try-hards on commercial stations copying the same formulae they copy throughout the world (Oh, did that happen to you this […]

MEDIA AND WHAT TO DO WITH IT – A SUMMARY

This was written years ago and now serves as a fun and still completely true story about how the media barons treat we poor slaves. Thump thump thump thump. It’s bloody loud in here, but the view is great and the conversation absolutely trippy. I’m with Rupert and Kerry in Kerry’s new Sagorski chopper, slowly […]
Jedi Survivor

Jedi Survivor

Jedi Survivor is the latest Star Wars game by Respawn Entertainment, a sequel to Fallen Order, continuing Cal Kestis’ journey.
Hades II

Hades II

Hades II has released a trailer – the sequel to the immensely popular roguelike dungeon-crawling Greek mythology game.
The Making of Avatar

The Making of Avatar – The Way of Water

The Making of Avatar – The Way of Water is a behind the scenes look at the sequel to the previous film, a CGI SF extravaganza.
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