Recent Starship Articles

What’s new in 2022?

By Anya Ow | December 6, 2021 | 0 Comments

How is 2022 nearly here? Maybe it’s work from home compressing all our weeks into a singular time loop, but I was surprised to head into the city recently and realise that Myer had put up their Christmas decor. Is it really December already? Time seems to be compressing further and further… it feels like …

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Influencer Marketing

By Anya Ow | May 4, 2021 | 0 Comments

“Do you want to be famous?” was the casting call used by the new HBO documentary, Fake Famous, luring young people into a new reality TV show aimed at creating a new influencer. Fake Famous is directed and narrated by tech journalist and Vanity Fair correspondent Nick Bilton. The title of the documentary clues viewers …

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Brand Names Have Power

By Anya Ow | February 8, 2021 | 0 Comments

Earlier this year, Heinz asked people to ‘draw ketchup’, by giving them pieces of paper and a tin of coloured pencils. Most people, they claim, drew Heinz bottles. I’m surprised that nobody drew bloody red puddles, but to be fair, had I been told to draw ketchup, I’d likely have drawn a Heinz bottle too. …

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Brand Evolution or a Rebrand?

By Anya Ow | January 14, 2021 | 0 Comments

Photo: AFP As I write this article, the Cleveland Indians, an American professional baseball team, has become the second major American team to drop a racist nickname. This follows the Washington Football Team, which was previously known as the Redskins. Cleveland had already phased out logos and imagery of its cartoon mascot, Chief Wahoo, after …

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Holiday Season Retail in 2020

By Anya Ow | December 15, 2020 | 0 Comments

If you’ve been remotely online for the last few months, you’d have likely seen retailers like John Lewis crank out their usual high budget Christmas ads – with a twist. Some of the ads, like Disney’s, don’t acknowledge the 900 pound COVID19 elephant in the room. Others, like John Lewis’, try to encourage people to …

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What’s new in 2022?

Dec 6, 2021

What’s new in 2022? Read More »

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An Unlikely Friendship

Dec 6, 2021

An Unlikely Friendship is Amazon Prime’s 2021 Christmas ad, on the friendship between a hyena and a zookeeper. Cute! Though, we’re not so sure about the ethics of stealing wild animals and keeping them as domestic pets, but it’s a heartwarming addition to the holiday season’s ads.

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Station Eleven

Dec 3, 2021

Station Eleven finally has a tv adaptation — based on the gorgeously written, atmospheric post-apocalyptic book by Emily St John Mandel. Odd watching a show about the pre and post flu-pocalypse in this era, though.

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Arcane

Dec 2, 2021

Arcane is the animated tv series based on the award-winning, wildly popular game League of Legends, but is a fantastic watch in its own right. Especially for lovers of Steampunk.

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