Recent Starship Articles

Influencer Marketing

By Anya Ow | May 4, 2021 | 0 Comments

“Do you want to be famous?” was the casting call used by the new HBO documentary, Fake Famous, luring young people into a new reality TV show aimed at creating a new influencer. Fake Famous is directed and narrated by tech journalist and Vanity Fair correspondent Nick Bilton. The title of the documentary clues viewers …

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Brand Names Have Power

By Anya Ow | February 8, 2021 | 0 Comments

Earlier this year, Heinz asked people to ‘draw ketchup’, by giving them pieces of paper and a tin of coloured pencils. Most people, they claim, drew Heinz bottles. I’m surprised that nobody drew bloody red puddles, but to be fair, had I been told to draw ketchup, I’d likely have drawn a Heinz bottle too. …

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Brand Evolution or a Rebrand?

By Anya Ow | January 14, 2021 | 0 Comments

Photo: AFP As I write this article, the Cleveland Indians, an American professional baseball team, has become the second major American team to drop a racist nickname. This follows the Washington Football Team, which was previously known as the Redskins. Cleveland had already phased out logos and imagery of its cartoon mascot, Chief Wahoo, after …

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Holiday Season Retail in 2020

By Anya Ow | December 15, 2020 | 0 Comments

If you’ve been remotely online for the last few months, you’d have likely seen retailers like John Lewis crank out their usual high budget Christmas ads – with a twist. Some of the ads, like Disney’s, don’t acknowledge the 900 pound COVID19 elephant in the room. Others, like John Lewis’, try to encourage people to …

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The Aussie Wine Exports Apocalypse

By Anya Ow | December 7, 2020 | 0 Comments

You’ve probably seen the news by now if you’re anywhere near part of the industry: due to various reasons including the Australian Federal Government’s decision to ban Huawei from 5G networks and forming a new defence pact with Japan, China has hit Aussie wines with tariffs, ranging from 107-200%. The wine industry is only the …

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Things We Like

Resident Evil

Resident Evil – The Village

Resident Evil – The Village is the latest RE film that came out last week, featuring the highly feted (but actually a minor boss) Lady Dimitrescu.
Got Milk - The Wall

Got Milk – The Wall by Jimmy Chin

The new Got Milk ad is called The Wall by Jimmy Chin, famed mountaineer and Academy Award-winning filmmaker of ‘Free Solo.’
butter BTS

Butter by BTS

Butter is kpop superstar group BTS’ latest single, which has already broken their own record for YouTube views within 24 hours.
thirst - a scent by VB

Thirst: A Scent by VB

Thirst – A Scent by VB – that’s right, a beer perfume… one that’s been the fastest-selling scent in Australia so far. Niche market?
Ancient Detective

Ancient Detective

What We’ve Been Watching – Ancient Detective – a Chinese period drama about an amnesiac detective seeking to find out what happened to him.
orchestra game changer

Orchestra Game Changer

Orchestra Game Changer is a campaign for Heliópolis Symphony Orchestra – the first orchestra born in a Brazilian favela.
alhamdu

Alhamdu

Alhamdu is a speculative Muslim short film about fashion and the future, a gorgeous and artistic project begun on Kickstarter.
the protege

The Protege

The Protege is an upcoming assassin revenge film starring a hitman character, Maggie Q, and her mentor Samuel L Jackson.
the green knight

The Green Knight

The Green Knight is a film adaptation of a classic Sir Gawain Arthurian tale, starring Dev Patel. The trailer looks great so far!
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