The 2015 Cannes Lions is over, and here are the Film and Film Craft winners: effectively the best ads of 2014 and 2015. Which are your favourites?
Our favourites of the set are Geico’s brilliant ‘unskippable’ ads. Congratulations on a Grand Prix in Film!
About the Cannes Lions
The Cannes Lions International Festival of Creativity is an international, highly renowned festival of creativity and a global event for those working in the creative communications, advertising and related fields, very much like the Oscars of advertising. Founded in 1954, the festival features an eight-day programme of creative inspiration, celebration, education and networking, with over 15,000 delegates from around 100 countries:
The most coveted creative accolades, The Lions, are also judged and presented at the Festival. Over 40,000 submissions from 23 categories are put through rigorous, impartial assessment by respected industry representatives, showcased in onsite exhibitions and screenings before being awarded during a number of ceremonies.
We believe passionately in the power of creativity because we know it’s a driving force for business, for change and for good. But, if we accept that originality is at the heart of creativity, then it can also be a risk – people refer to “creative bravery” because it can take courage to try something new. Doing things differently to how they’ve been done before is often a leap of faith, and that is why great ideas still have to be fought for.