Via creative agency SoulPancake, people from all ages answer the question “What is your purpose in life?”. Participants ranged from aged 6 to 105, and had a range of different opinions and perspectives, from adorable to philosophical.
SoulPancake was founded by actor Rainn Wilson (aka Dwight Schrute from the Office) and his fellow Baha’i friends Joshua Homnick and Devon Gundry in 2008, though it was “never a Baha’i thing, but it is a Baha’i inspired thing.” One of Fast Company’s 10 Most Innovative Companies in Video for 2015, SoulPancake is also ranked #114 on the 2015 Inc. 500 Fastest-Growing Private Companies in America List. Their popular video series include Kid President and The Science of Happiness. They were also involved a viral brand stunt for Purina, Kitten Therapy:
Their YouTube channel has 1.5 million subscribers and more than 210 million views. From TechCrunch:
The idea behind the platform is to get us thinking about life’s deeper meanings on love, faith, and death – and it resonated with Oprah Winfrey, who asked the site to start making video content for her. “When the queen of television asks you to do something, you do it,” CEO Shabnam Mohgharabi told TechCrunch on a recent visit.