Australia Post’s new ad campaign is “Everyone Matters”, by the Monkeys Melbourne, who won the advertising account last year. Via Adnews:
When Jamie Harrington has some pilates weights delivered to Braidwood Post Office, long-serving post office manager Bruce said he hoped they ‘worked out’.
Meanwhile, local postie Todd Thoroughgood not only delivers the post, but makes sure that ‘Uhu’ a blue and brown toy monkey is returned to its rightful owner. Maybe an nod to the agency behind the work?
It’s these everyday touches that are the foundations of Australia Post’s latest campaign, ‘Everyone Matters’, by The Monkeys.
It’s the first campaign we’ve seen from The Monkeys Melbourne since winning the account last year.
Directed by Derin Seale of Finch, ‘Everyone Matters’ features five stories of everyday Australians and the many and varied ways Australia Post is a part of their lives.
Aside from Bruce and Todd, the spots feature a honey producer in Tasmania and a sugar cane farmer in Queensland.
The print component of the campaign also features portraits of everyday Australians captured around the country by photographer Cory White.
“This campaign illustrates what Australia Post does for our customers every single day: we focus on how everyone matters,” Australia Post head of enterprise marketing Anne Stout said.
The campaign centres on what drives us to make a difference in people’s lives; whether that’s making more flexible delivery choices or helping small businesses to expand into international markets, or being such an integral part of local communities that our delivery people would recognise, recover and deliver safely home a little boys’ stranded stuffed toy.”