Bank of America Marketing

https://youtu.be/Hyi4qy5QvWw

Good morning Monday! Have you seen Bank of America’s campaign with Billy Idol? It’s a series of TV spots mocking the process of making ads: some parts definitely cut a little TOO close to the bone. It’s a type of campaign that risks getting annoying (ING Direct, we’re looking at you), but this series of ads manages to strike the balance between subversive and deadpan. The others:

https://youtu.be/PbeiWtlmChc

https://youtu.be/DFqg5MFfWw8

https://youtu.be/eYJ7optgWh0

Credits:
Client: Bank of America
Agency: Hill Holiday, Boston
Chief Creative Officer: Lance Jensen
Group Creative Director: Spencer Deadrick/Will Uronis
Associate Creative Director: Matt Rockett
Copywriter: Mark Nardi
Art Director: Matt Rockett
Agency Executive Producer: Brian Gonsar
Agency Assistant Producer: Patrick Carney
Account Team: Leslee Kiley, Nancy Lehrer, Jeff Nowak, Kim Almazan, Andrew Still, Thomas Fitzpatrick, Brooke Patkin
Project Manager: Alison Baker
Planner: Linda Lewi
Business Affairs: Lenora Cushing
Production Company: GO, Hollywood, Calif.
Executive Producer: Gary Rose, Adam Bloom, Catherine Finkensteadt
Director: Christopher Guest
Managing Director: Gary Rose
Cinematographer: Anthony Hardwick
Line Producer: Mark Hyatt
Editorial: Jump LA
Editor: Patrick Griffin
Post Producer: Caroline O’Sullivan
Executive Post Producer: Betsy Beale
Licensed Music: Artist/Title: Billy Idol “Rebel Yell”
Post Production: Brickyard VFX
Executive Post Producer: Ellen Schmitt
Type Design/Animation: Blind, Inc
TypeDesign/Animation Head of Production: Amy Knerl
Telecine: Tom Poole at Company3
Audio Mixer: Mike Secher/Brian Heidebrecht at Soundtrack Boston
Voiceover: Will Arnett

Our favourite of this relatively recent ad genre remains 1one production’s “Jesus’ Marketing Team” ad. Now that’s a hilarious ad.

Posted in
Scroll to Top