https://www.youtube.com/watch?v=UWTFFl_D3Ag
Samsung and R/GA have filmed a Billion Colour Film to promote Samsung’s new QLED TV. And of course it was filmed in Paris! Via Adweek:
How many colors can a person count? How many can a human eye even see? And perhaps more important, how many can the brain comprehend? A few dozen? Hundreds? A thousand? A million? A billion?
And even if we as humans can’t, what if we could?
While working on a campaign for Samsung’s new QLED TV, which boasts the ability to display 1 billion unique colors, agency R/GA wondered if it could create a film using 1 billion colors. They went to Paris, “The City of Light,” and filmed at dawn to show all the lights and how it affects color.
“The light in Paris is actually beautiful,” says Eric Jannon, a group executive creative director at R/GA who lived in Paris for 17 years. “You have a lot of architecture, the water, a lot of lights in the middle of the city.”