Emporium Melbourne ran a surprisingly elaborate ad at the Melbourne International Film Festival. For a moment we thought it was a perfume ad… Apparently, it was a collaboration with MIFF:
For the first time, this year Emporium Melbourne collaborated with MIFF and Cos We Can to produce ‘Persephone’; a fashion short film, featuring Emporium Melbourne designer labels and starring Australian actress Lily Sullivan as ‘Persephone’ – the Greek goddess who ruled the underworld, but left the underworld once Spring arrived.