Enter the Room for the Red Cross

Enter the Room is an unsettling, immersive AR experience created by Nedd for the Red Cross, about a child’s room during war time. Via Global News:

The International Committee of the Red Cross (ICRC) has launched an augmented reality app called Enter The Room that transports people into the room of a child in a war-torn city.

“There’s something always hard about getting people who don’t experience it on a daily basis to really understand it and, we hope, to empathize with what people experience there,” said Ariel Rubin, who’s in charge of digital content with the ICRC.

“Augmented reality was really an opportunity to try something new and to try to get people to really see something we unfortunately see far too often.”

The app, which is free and available through the Apple App Store, accesses your smartphone’s camera and invites you to walk through a door. What you see on your screen is a child’s room that you can explore by moving your phone around.

The visuals span several years and the environment gets increasingly worse for the child. Lights flicker on and off and bombs and gunfire can be heard. The window and walls of the room are destroyed and a wheelchair appears in the child’s room.

“This idea of being able to create a portal — quite literally a door — where you can walk through and you’re in an really idyllic childhood bedroom — that really could be anyone’s childhood bedroom, mine or yours — and the slow kind of disintegration into a different world, which is all too real for so many people around the world, is that really transformative, really powerful aspect,” Rubin said.

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