Grimbergen Beer

Grimbergen beer has a new epic beer ad about a monk charging into a burning building to save their beer recipe, a mood for modern times. Via Adweek:

Directed by Rune Milton and created by UncleGrey in Denmark, the film packs a lot into its close to 90 seconds, as we follow a young monk stirring up the strength to brave the flames and make his way to the library to save the secret recipes. Interspersed with flashbacks, we see the phoenix guiding him—which explains the mythical beast’s symbolism and the fact that the brand is referred to as “the beer of the phoenix.” While the story of monks saving beer recipes is true, the epic treatment and creative license of the ad gives it the intended gravity.

Posted in
Scroll to Top