John Leguizamo’s Pepsi ad follows him through his day as he’s late to his show. You may remember John from films like Ice Age and John Wick. Via PR Newswire:
During tonight’s Billboard Latin Music Awards telecast on Telemundo, Pepsi will premiere a new national television advertisement starring award-winning actor John Leguizamo. The commercial follows John throughout his day, while he overcomes mini obstacles on his way to his evening curtain call – highlighting his resilient personality and encouraging others to defy hurdles to reach their dreams. Pepsi will also bring an exclusive Latin music concert series to life through Billboard En Vivo, giving fans special access to their favorite artists this summer.
In addition to partnering with Telemundo and Billboard around the award show, Pepsi is partnering for the first time with Billboard for the fourth year of its En Vivo concert series taking place across Los Angeles, Miami and New York this summer. The series will celebrate Latin music and give passionate fans a once-in-a-lifetime opportunity to see chart-topping artists live at a series of exclusive shows, brought to you by Pepsi. More details on the concert series and ways to win your way in will be available later in the season via Pepsi’s social channels.
“I was thrilled when Pepsi approached me to star in their new commercial,” said John Leguizamo. “I especially love the message we’re sending to our fans through the spot… which is that no matter what type of obstacle or doubt comes your way – big or small – if you stick to your passion and listen to your own voice, you can get one step closer to living out your dreams.”
Pepsi has had an interesting week, what with CNN reporting on its lawsuit against Indian farmers for planting their patented potatoes without permission. Did you know that potatoes could be patented? Neither did we.