Juara by Zakat Singapore is their latest ad for Ramadan 2020: an evocative, beautifully shot emotional ad about the difference zakat makes. For those unaware of what Zakat is:
Zakat is the third pillar of Islam. It requires Muslims to give 2.5% of their qualifying wealth each year to help Muslims who need it across a range of categories. Zakat is both a spiritual duty and a vital part of the Islamic social welfare system.
Zakat is more than just a payment or a random act of charity. It’s a unique form of religious social welfare which benefits the whole community.