Ridley Scott directed an ad for Hennessy XO… and… yeah it has to be seen to be believed. It’s very beautiful, but very weird. Via PR Newswire:
Complementing the idea that “Each drop of Hennessy X.O. is an Odyssey,” the Oscar® nominated director of The Martian and Gladiator, as well as cult films Alien and Blade Runner, creates a visual journey that explores the blend’s seven flavor profiles in a surreal, sensorial and immersive narrative. The film is a creative interpretation of each of the seven tasting notes, described by Hennessy’s Comité de Dégustation as illustrations of Hennessy X.O’s taste and feel: Sweet Notes, Rising Heat, Spicy Edge, Flowing Flame, Chocolate Lull, Wood Crunches; culminating in Infinite Echo.
“I was attracted to this project because I was inspired by the potential for art and entertainment to bring this story to life,” said Ridley Scott. “Hennessy has a great product, and I was lucky enough to have the freedom to interpret this and create something amazing. I think people will be stunned when they see the film.”
All seven notes evocatively take shape under the iconic filmmaker’s direction, with his subversive sense of narrative, unique light, and knack for radical and technical innovation. The seven notes, envisioned as individual worlds, are brought to life through wonderous and extreme physiography. The director leaves it to the viewer’s imagination if the film occurs in the future or past, in reality or a dreamscape, as he takes us through vivid scenes offering snapshots of each world.