Snoop Dogg and Beyond Meat

Snoop Dogg has a new partnership with Beyond Meat and Dunkin’, creating a presumably tasty(?) new sandwich. We’d be happy to try it, even though the last time we tried a Beyond Meat patty (through Grill’d) it wasn’t as impressive. What are your thoughts on Beyond Meat? You can probably get your hands on a patty in vegan shops in Melbourne, if you don’t want to go to a Grill’d. The ad has already helped raise Beyond Meat’s share price:

Beyond Meat, the plant-based “meat” company whose share price sank in the second half of last year, has this week been given a boost by the rapper Snoop Dogg. He now has his own sandwich — the terrifying-looking Beyond D-O-Double G Sandwich — at the American restaurant chain Dunkin’ (formerly Dunkin’ Donuts). It features Beyond’s “meat” sausage patty on a layer of egg, topped with American cheese and sandwiched between two halves of a glazed doughnut.

The company’s share price went up by more than 20 per cent on Monday with the arrival of this limited-edition heart attack on a plate. “Every dogg has his day, and now this dogg is getting his own donut sandwich,” the rapper wrote on Twitter.

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