South Australia: A Great State to Be In

South Australia: A Great State to Be In is the new tourism campaign hoping to drive tourism back around South Australia after COVID-19. Via the Hotel Conversation:

The South Australian Tourism Commission has announced the launch of two new campaigns to showcase the state’s domestic appeal.

‘A Great State To Be In’ is aimed at intrastate travellers, while ‘You Have To See It To Believe It’ targets visitors from interstate.

The launches come after South Australian Tourism Commission’s Welcome Back campaign, which was announced to coincide with the resumption of regional travel in the state.

South Australian Tourism Commission Chief Executive Rodney Harrex said the new campaigns ran on the momentum of Welcome Back and came at a time when regional tourism was driving the visitor economy.

“The response to our Welcome Back campaign has been incredible, as South Australians voted with their feet and hip-pockets in what was a strong post-COVID tourism breakout, and interstate interest in our website,, was at an all-time high,” he said.

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