Here are the top 3 most viral ads (by shares) for 2015:
https://www.youtube.com/watch?v=vnVuqfXohxc
1. Android Friends Furever – 6,432,921 shares. About:
The ad, which was uploaded in February, features unlikely animal pals goofing around with Roger Miller’s song Oo-De-Lally from Disney’s Robin Hood playing in the background. And who wouldn’t share a video of a dog and an elephant, an orangutan and a dog, and even a baby rhinoceros and sheep all playing together?
2. Disney Surprise – 3,943,997 shares – a really memorable wall stunt that played on people’s nostalgia for Disney characters:
The characters were working behind the opaque windows of the “Umbra Penumbra Magic Shop” at the Westfield Sunrise Center in Massapequa. The name of the shop refers to two parts of a shadow.
3. Purina Puppyhood – 3,021,499 shares
“Data analysis of 1,300 ads proves that 2015 was a highly emotional year for video ads,” says Unruly co-CEO and co-founder Sarah Wood. “On the one hand, warmth and happiness shone through, with brands using fluffy pets and simple storylines to melt our hearts and amplify sharing. At the same time, other advertisers aligned themselves with social causes, evoking strong feelings of sadness and inspiration. It’s not that adland has lost its sense of humor this year; it’s just that it’s found a sense of higher purpose.”
More here.