Viral Marketing for Films

Happy Friday! As the Martian prepares to roll into theatres, 20th Century Fox has launched a viral marketing campaign for the film, which involves Matt Damon getting stranded on Mars, and, quoting the movie, needing to “science the shit out of this” to survive. Famous astrophysicist and host of Cosmos, Neil deGrasse Tyson, has recently mentioned that he loved that line from the trailer, and as such it’s not entirely surprising that the second instalment of the campaign involves Dr Tyson:

More about The Martian from ComingSoon.net:

In the film, Astronaut Mark Watney (Matt Damon) is presumed dead and left behind by his crew while on a manned mission to Mars. But Watney has survived and finds himself stranded and alone on the hostile planet. With only meager supplies, he must draw upon his ingenuity, wit and spirit to subsist and find a way to signal to Earth that he is alive. Millions of miles away, NASA and a team of international scientists work tirelessly to bring “the Martian” home, while his crewmates concurrently plot a daring, if not impossible rescue mission. As these stories of incredible bravery unfold, the world comes together to root for Watney’s safe return.

Read more at http://www.comingsoon.net/movies/trailers/476609-neil-degrasse-tyson-hosts-the-martian-viral-video#R5AL1pY1qFsKPmgl.99
Based on a best-selling novel, The Martian movie features a star-studded cast that also includes Jessica Chastain (Interstellar, Zero Dark Thirty), Kristen Wiig (Welcome to Me, The Skeleton Twins), Kate Mara (“House of Cards,” Fantastic Four), Michael Pena (Fury, End of Watch), Jeff Daniels (“The Newsroom,” Dumb and Dumber To), Chiwetel Ejiofor (12 Years a Slave, Children of Men) and Donald Glover (“Community,” Mystery Team).

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