Vitaminwater Smartphone Challenge

Vitaminwater will pay a millennial fantasy author (who won their challenge) $100,00 to switch off her smartphone for a year. Via

A New York-based millennial is giving up her smartphone for a year to try to win $100,000 from Vitaminwater.

In December, Vitaminwater introduced its phone-free challenge on Instagram and Twitter, which asked the social media community if they would ditch their smartphones for 12 months in exchange for the ultimate reward: $100,000 in cash.

On Friday, Vitaminwater, which sorted through more than 100,000 entries submitted on Instagram and Twitter, named its chosen candidate: Elana Mugdan, a 30-year-old filmmaker and young adult fantasy writer who lives in the New York City area, CNBC reported. Mugdan, who submitted an informercial-style video on Twitter, impressed judges with her humorous perspective on smartphone addiction.

Mugdan will trade her iPhone 5S for a throwback cellular device from Vitaminwater: A Kyocera flip phone without modern smartphone amenities like social media apps, direct messaging, and photo editing. For the next year, she won’t be allowed to use any smartphones or tablets, however, she can use desktop computers and laptops. If she wins the challenge, Mugdan plans to donate some of her funds to charities and financially support her writing career. With the challenge, she aims to show other millennials that it’s possible to enjoy living in the moment without having a smartphone.

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