YouTube and #StayHome

Youtube’s #Stayhome campaign has ramped up as part of its previous #WithMe campaign. Via the Verge:

YouTube creators are performing everyday tasks or taking on crafts and activities that people can do at home because everyone is stuck indoors right now. The genre has boomed as a result of social distancing.

Daily views of videos with “#withme” in the title have increased by 600 percent since March 15th compared to the rest of the year, according to YouTube. Uploads of videos from creators with “at home” in the title have also increased by more than 590 percent. Of those two types of videos, titles like “cook with me,” “work out at home” and “home office” have seen their average daily views grow by 100, 200, and 130 percent respectively.

YouTube has asked people to stay home (#StayHome) and encouraged creators to participate in a new “#WithMe” campaign that started today. A number of creators have already started asking viewers to stay home and continue to socially distance themselves as the world tries to curb the spread of the novel coronavirus. The company has also curated a number of “with me” playlists for people looking to exercise, cook, clean, study, and more through YouTube.

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