The New Trailer Frontier

…is a 360º interactive Youtube trailer for the upcoming Warcraft film. Titled Skies of Azeroth, it lets you fly across Stormwind, one of the cities in the Warcraft universe, on the back of the gryphon, and it’s amazing. Check it out on Chrome or on your mobile devices (phone/ipad/etc):

Created by Industrial Light and Magic, and MagicxLab, it’s a new VR project by Legendary Pictures. Via Techtimes:

The city will be a familiar site for any player of Blizzard’s hit MMO World of Warcraft. While it’s not an exact recreation of the city from the video game, fans will be able to recognize several iconic landmarks. Look closely at the start of the video below and you will see a spitting recreation of the Valley of Heroes, with statues of the Alliance’s greatest warriors lining the bridge that leads into the city. You can also spot the Cathedral of Light and Stormwind Keep.

The Warcraft trailer isn’t the first to make use of this cool new tech, but it’s (probably) the first entertainment franchise to do so. GoPro has a few 360º interactive trailers, shot on its HERO3+® camera and stitched together with Kolor:

Looking forward to more immersive VR trailers! But first, we’re going to fly over Stormwind again.

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