It's Crunch Time

Starship was engaged to build the A&G Lamattina brand and create a demand for celery.


Lamattina had little brand awareness and celery was a ‘forgotten’ vegetable.


Starting with a new website and updated packaging, Starship developed an online strategy that included the development of content and competitions to build trust in the brand and to educate people in a connective way about celery.



  • Brand and communication strategy and budgets
  • Project management
  • Art Direction
  • Packaging design
  • Illustration
  • Copywriting
  • User Experience (UX)
  • Information Architecture (IA)
  • SEM and SEO strategy
  • User Interface Design and Front-End Development
  • Content development, management, and creative execution
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