Starship was asked to create a label for Peerick's premium Reserve Shiraz collection. The label still had to look as though it were part of the Peerick family at a glance, while still giving the possible consumer a sense of refinement, richness, and mystery.
The Indigenous Australian artwork commissioned from Dja Dja Wurrung artist Gary Saunders was adapted for gold foil, while a texture was given to the artwork using a deboss pattern. The final label gives the product the premium look it deserves, as well as remaining proudly part of Peerick's unique Australian family of fine wines. Available for purchase from Peerick and from selected shops.