Starship was asked to rebrand Tintern, so as to better reflect their 2020 vision and drive that through all their communication needs. We had to find a brand positioning that reflected Tintern’s unique offering and which worked for all stakeholders: kids, parents, school admin and teaching staff, plus the Board.
Starship created a core statement that communicated Tintern’s vision at all levels: early learning, primary school, middle school, through to senior school. It was used across printed and mass media channels, including online social platforms.
- Branding communication strategies
- Project and online media management
- Brand design / visual coms development / narrative
- development for all levels of photography
- Client relationship management
- Website design
‘Bring your wings’ both inspired and communicated the school’s key philosophy: to discover, nurture and develop individual pathways for each child they educate. Tintern received acclaim across the country regarding the ‘Bring Your Wings’ campaign. Core results: the Early Learning Centre and Year Seven (plus most of the other year levels) were fully booked. There was a 100% increase in attendance on information mornings, and the standard of scholarship applicants rose substantially.