Inspired by the Peerick Vineyard owners personal ties to the nursing industry (Felicity and Megan O’Hara are practising nurses themselves), 'Two Nurses’ was ideated to be a tribute to Australia’s nursing community. With this in mind, Starship developed an intricate ‘playing-card’ style design that portrays them rightfully as “humble heroes”. Hand-drawn sketch work of both a vintage and modern-day nurse are seen together on a premium black and gold background, amongst finely drawn plants and flowers, which represent the wine’s light, floral notes.
With a theme focussed on pride and honour, Starship ensured the tone and language of the back label conveyed this effectively whilst also showing the wine as having a playful spirit. As the label reads “Two Nurses screams work hard, play hard with every glass. So to our nursing colleagues: stand up, be counted and take a sip. You’ve earned it!”
The final printed label thoughtfully encompasses foil text, raised gloss effects and fine line printing, for a product that all nurses can be proud to have a tipple of.
A run of Two Nurses labels have been printed and bottled, with wine boxes and a bespoke website/page created to further the awareness of these wines.
- Project management
- Art Direction
- Brand strategy and concept development
- Language and tone development
- Packaging design
- Illustration and graphic design
- User Experience (UX)
- Front-End website development
- Content development, management and creative execution