Adidas and the 2018 World Cup

The Adidas ad for the 2018 World Cup is packed full of the beautiful game’s biggest stars, including Argentina’s Lionel Messi. Via Creativity Online:

Yes, it features the likes of David Beckham, Paul Pogba and Lionel Messi, but the spot goes far beyond just soccer legends: in total, there are 56 well-known athletes, performers and celebrities in the 90-second ad, including Caroline Wozniacki, Karlie Kloss, Pharrell Williams, Gabriel Jesus and Jose Mourinho.

Viewers are escorted through a “backstage” of a huge arena where Mourinho directs Luis Suarez, Von Miller, Gabriel Jesus, Karlie Kloss and more to a stage. Rapper A$AP Ferg acts as MC, repeatedly telling us: “Creativity is the answer” as we see Pogba modeling the Adidas Predator Tango 18+ Street, Adidas Tango squads playing five-a-side and freestyle soccer player Caitlyn Schrepfer playing alongside Mo Salah and Dele Alli. The film closes with Messi tearing up a sheet of “the rules” and Pharrell Williams passing the mic to the viewer, and saying: “It’s over to you”.

Famous face-wise, it’s blink-and-you’ll miss-it stuff, but connossieurs are bound to have fun spotting all the different names. The whole effect is a bit like a massive, noisy, celebrity-packed circus-slash-club night. Manu Cossu at Iconoclast directed the film, for 72andSunny Amsterdam.

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