Bwin and the World Cup

Bwin has one of the better ads for the World Cup this year, a glossy whodunit including (old) stars of the game, including Diego Maradona. Via Totally Gaming:

Aiming to utilise a cast of footballing icons, online betting operator bwin has launched its World Cup marketing campaign ‘Who Stole the Cup?’

The Hollywood-style heist serves as a fitting follow-up to last year’s promotion, ‘the Race’, it’s also a continuation of bwin’s innovative betting advertising which invites the consumer to “live the action” and predict the outcome of the ad.

Jay Dossetter, head of media relations at GVC Holdings PLC told “Everything we do with the bwin brand is about delivering players a premium experience, built on excitement, entertainment and exhilaration and that’s reflected in our approach to our advertising.

“We set out to follow-up last year’s blockbuster ‘The Race’ campaign with something that is equally bold and ambitious. Something that continued to set bwin apart from the crowd. We think that the ‘Who stole the Cup’ campaign is unlike any sports betting campaign people will have seen. Packed with footballing royalty – and world cup pedigrees do not come any bigger than Maradona’s – and more than a touch of Hollywood style, we think it will keep the audience on the edge of their seats and kick off our World Cup in style.”

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