Apple pushes its Privacy and Security functions in its latest ad, pushing its IOS with a “Privacy. That’s iPhone” campaign. Via the Verge:
“If privacy matters in your life, it should matter to the phone your life is on,” says the commercial, as it flips through a wide range of privacy-related scenarios, including “keep out” signs, people avoiding eavesdroppers at diners, window locks, curtains, and padlocks.
It’s a similar approach to the massive billboard that Apple bought at CES 2019 earlier this year, declaring “What happens on your iPhone, stays on your iPhone,” in a veiled shot at competitors like Google that were presenting just across the street.
Of course, there’s also the timing of Apple’s new privacy-focused ad push to consider — just a few weeks after the news broke of a huge FaceTime bug that would allow anyone to listen in on calls made through Apple’s platform. The incident has since been patched, but it was undeniably a black eye for the company, one that Apple seems eager to put behind it with this new campaign that looks to reinforce that privacy is still a big priority.
The FaceTime stoush was pretty bad: it involved a bug involving Group FaceTime. Users had to turn off the FaceTime ability in their iPhone while Apple took a while to fix it. Given the bug, this latest ad seems a little ironic to say the least, but at least it’s kinda funny.