Australia Lamb had a new ad campaign out in time for Australia Day, which hilariously proposed merging with New Zealand to become New Australialand. New Zealand Tourism has since responded in equally hilarious fashion, given that Lamb forgot to buy the URL. Via News.com.au:
New Zealand has hijacked a key part of the popular annual Australia Day advertisement campaign promoting lamb, in a cheeky swipe at us from across the ditch.
On Sunday, Meat and Livestock Australia released its latest lamb pitch, following in the footsteps of previous successful efforts, suggesting the country has “lost the plot” and should merge with our neighbours to form a new nation.
“We used to be the greatest country on Earth but we’ve lost the plot,” Gary, a government official, laments as the commercial begins. “Cheating at sport, we can’t even hang on to a prime minister.”
The solution to our woes? “We finally make New Zealand part of us,” another official suggests.
“Genius, we create one nation!” Gary enthusiastically responds.
That new combined country would be called New Australia Land, the ad suggests, although it seems the marketing gurus behind the lamb campaign forgot one thing — to register a website domain for newaustralialand.com.au.