Shutterstock Fyre Video

Shutterstock has made a hilarious recreation of the Fyre Festival promo video, using stock video from its website, as part of the It’s Not Stock campaign. Via AdNews:

Shutterstock has cleverly recreated the infamous Fyre Festival ad using its own stock footage as part of its new global campaign “It’s Not Stock”.

The ad capitalises on the hype around Fyre Festival with a new video that looks incredibly similar to the original event trailer. It even includes the swimming pigs.

Originally sold as a luxury music festival, Fyre Festival invested heavily in marketing, hiring a slate of celebrity influencers to promote it on social media, including Kendall Jenner, who was rumoured to have been paid $250,000 for one Instagram post.

The festival collapsed and and subsequently created one of the biggest PR storms of the year with Netflix and Hulu later releasing documentaries on Fyre Festival’s failure.

A key observation in the documentaries is just how much the founders of the festival had spent on marketing the event instead of the production of Fyre. With celebrity influencers the major draw card to the festival, the downfall of Fyre has sparked questions about trust in the influencer marketing ecosystem. While Fyre Festival would have spent hundreds of thousands on its video, Shuttershock CMO Lou Weiss said the clip, which was a compilation of 18 different bits of footage licensed through Shuttershock, cost just $2062 to create.

Posted in
Scroll to Top