Barkleys "Dog Test" for Subaru

Subaru is back with another Barkleys ad for the Superbowl, with an extension of their adorable “Dog Tested” campaign featuring a dog family. Via Motor 1:

The Barkley’s, Subaru’s family of spokesdogs, are back in a new quartet of adorable commercials. This pack of labradors and golden retrievers demonstrate the comedy rule that an animal doing human things is funny. Plus, over half of Subaru owners have pets, so the ads appeal to many of the automaker’s customers.


In addition to the four ads, Subaru released a one-minute clip of outtakes from the filming. Anyone familiar with dogs knows that they don’t always follow commands, and this applies to canine actors, too. A rod with a treat and a ball on the end appears to be the key for getting any work done.

If you like these ads, Subaru has more pet-related projects on the way. The company will soon partner with BuzzFeed and Funny or Die on short films with animals in them. The automaker will also sponsor the Puppy Bowl on the Animal Planet television channel for the eighth time on February 4.


Client: Subaru of America, Inc.
Senior Vice President, Marketing: Alan Bethke
National Advertising Manager: Brian Cavallucci
Advertising Production Specialist: Michelle Shoultes

Agency: Carmichael Lynch
Chief Creative Officer: Marty Senn
Executive Creative Director: Randy Hughes
Creative Director: Brad Harrison
Writer: Michelle Lippman
Art Director: Sam Perry
Head of Production: Joe Grundhoefer
Executive Content Producer: Jon Mielke
Business Manager: Vicki Oachs
Account Management Team: Brad Williams, Paula Weisenbeck, Kendra Komejan
Product Information Supervisor: Robert Ar
Project Manager: Andrea Thelen
Brand Planning: Olivia Luterbach
Media: Betsy Burgeson

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