BTS and the Kinetic Manifesto

BTS, also known as Bangtan Sonyeondan, or Bangtan Boys, or Beyond the Scene, has debuted their new kinetic manifesto MTV for “On”. Via Rolling Stone:

BTS has released a “kinetic manifesto film” (a.k.a. music video) for their single “On.” In the stark video, the seven-piece group leads a dancing army of warriors inside a canal.

According to the press release, the “Kinetic Manifesto Film is an expression that best depicts the concept of the lead single.” The clip follows the band’s previously released art film for the single “Black Swan,” which featured an elaborate performance from the MN Dance Company. The group also released a comeback trailer (a.k.a. another music video) for “Outro : Ego,” which highlighted band member J-hope.

BTS member RM talked about the single in a new interview with Zane Lowe, noting, “It’s like a big diary for our past seven years. … It’s kind of about [how] we could stumble from time to time but we got back up. … When we say ‘On,’ it’s like, ‘We on,’ or like, ‘On air.’ It’s like, ‘Bring it on.’ We could imagine it [as] many things.”

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